Turning technology into 

something you can feel

The Challenge

In a highly competitive category, most TV brands talk specs. Bigger screens, better resolution, more features.

TCL needed to stand out, not just as a smart choice, but as a brand people desire.

The Insight

People don’t connect with technology through features.

They connect through what it makes them feel.

Film:

Client: TCL

Agency: Rock the agency

Creative Director: Jimena Flores

General Creative Director: Mariana Romero & Raúl Rivera

Director: Mireya Gregorio

Print:

The Results

  • Increased sales and product demand during campaign period

  • Strengthened TCL’s positioning within key global markets

  • High engagement across digital platforms and content executions

  • Elevated brand perception from functional to emotional

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