Creativity evolving into strategy,

shaping brands with greater intention and impact

Creative Marketing Lead

Independent - 2026

Advise brands on marketing strategy, brand positioning and campaign development, acting as a strategic and creative partner.
Help teams uncover insights and transform them into integrated ideas that connect with audiences and support growth.
Develop content and communication platforms that align creative expression with marketing objectives.
Facilitate collaboration between strategy, marketing and creative teams to ensure cohesive and effective execution.
Bring an external perspective to unlock opportunities, refine ideas and elevate brand narratives.

Rock the Agency - 2024-2026

Led brand and marketing strategy for multiple clients, delivering integrated campaigns that improved brand visibility and engagement across key channels.
Managed and developed a team of 50 creatives and strategists, enhancing collaboration and accelerating project delivery timelines.
Launched 20 integrated campaigns annually, generating strong digital engagement and supporting client acquisition and retention.
Contributed to 4 new business wins, leveraging strategic storytelling and insight-driven creative proposals.
Strengthened client relationships, supporting account growth and repeat collaborations across multiple brands.

Rock the Agency - 2024

Promoted to General Creative Director in recognition of leadership and strategic impact.
Led integrated campaigns for OXXO (FEMSA), Mitsubishi Motors, Grupo Coppel, TCL and Grupo Nutrisa.
Contributed to new business growth through strategic pitches and strong client partnerships.
Developed multidisciplinary teams and improved creative and strategic output across projects.
Connected creativity with marketing strategy to deliver business-driven brand solutions.