Hello, my name is Mariana Romero
Creative Director
& Brand Strategist
I’m a Creative Marketing Leader with 12+ years experience driving powerful brands with strategic creativity informed by culture.
I’ve grown from crafting ideas to shaping brand platforms — leading integrated campaigns, building narratives and guiding teams. My experience spans global brands and diverse categories, translating recognized brands into meaningful marketing ecosystems across social, digital, retail and experiential spaces.
I’m known for connecting the dots: between consumer behavior and brand ambition, between storytelling and performance, and between creative excellence and strategic clarity.
Whether leading teams, collaborating with clients or developing new ideas, I bring curiosity, empathy and a strong purpose to every project. Ultimately, I’m passionate about creating work that people feel, remember and choose.
Creative Director
I lead ideas beyond execution: shaping vision, guiding teams and turning complexity into work that feels clear, alive and relevant.
Brand Strategist
I blend cultural intuition and consumer behavior to build brand platforms that feel natural, not invented.
Art Director
I focus on what’s next, curating visual worlds, references and details that position brands within culture, not just within categories.
