A holiday campaign built for the beautiful chaos of real life.
The Idea
Christmas is full of warmth, rituals, and unforgettable moments.
It is also full of pressure, last-minute needs, awkward silences, family intensity, unexpected guests, forgotten gifts, and everything in between.
That is exactly where OXXO belongs.
A la vuelta de tu vida became even more meaningful during the holiday season: a reminder that whatever Christmas brings, OXXO is always close, always useful, and always part of the moment.
The Approach
We translated the platform into a holiday campaign with a humorous, charismatic tone designed to feel instantly familiar.
From the uncomfortable family question to the last-minute gift run, from the rushed dinner solution to the spontaneous gathering, the campaign embraced the truth people actually live during Christmas:
it is beautiful, emotional… and a little chaotic.
And for all of it, OXXO is there.
Film:
VP Creativo: Pablo Battle
DGC: Mariana Romero (Roms)
GENERAL ACCOUNT DIRECTOR: Daniela Palacios
HEAD OF ART: Fabián Fernández (Faco)
CREATIVE DIRECTION: Jimena Flores Muñoz
ART DIRECTORS: Yeimi Morera - Fabián Fernández (Faco)
COPY: Jimena Flores Muñoz
VP PLANNING: Miguel Mendoza
VP OPERATIONS: Jesús Balseca
PLANNING DIRECTOR: Gregory David
ACCOUNT DIRECTOR: Mariel Alanis Carrillo
PRODUCER: Jessica Reyes
PRODUCTION HOUSE: La Tuna Group
The Impact
More than a seasonal campaign, this was a way to reinforce one of OXXO’s strongest brand truths: relevance through proximity.
By leaning into humor, recognition, and everyday tension, the campaign made the platform feel even more human, more memorable, and more culturally connected during one of the most emotionally loaded moments of the year.