OXXO
anfitrión de todos
The Idea
The FIFA World Cup 2026 will bring the world to Mexico.
But before the stadiums, before the celebrations, before the conversations fully begin, there is one place almost everyone will step into:
OXXO.
With thousands of stores across the country, OXXO becomes more than a convenience store during the tournament.
It becomes the most inevitable meeting point of the World Cup in Mexico… for locals, for visitors, for the ones hosting and the ones arriving.
The Role: “El anfitrión de todos”
reframes OXXO as the place where the World Cup is lived beyond the match itself.
Before, during, and after every game, OXXO is where people gather, stock up, connect, discover local culture, and keep the moment going.
Not just a store in the middle of the tournament,
but a brand that will be part of how the tournament is experienced.
Print:
Why It Matters
World Cup 2026 will be the biggest in history, with 48 teams, 104 matches, and millions of visitors across North America. Mexico alone is expected to receive 5.5 million international visitors, while hosting 13 matches across three cities. At that scale, relevance is not only about sponsorship visibility — it is about being present in people’s real behavior.
That is where OXXO has unmatched power: a footprint of more than 20,000 stores in Mexico, embedded in daily life and woven into the culture through one of the country’s most recognizable phrases:
“Voy al OXXO, ¿quieren algo?”