NutrisaAquí me quiero
The Challenge
Nutrisa was often perceived as just a frozen yogurt brand.
The opportunity was to expand that perception from a product to a lifestyle.
To show that Nutrisa is not only about eating better,
but about feeling better.
The Insight
Self-care is not about choosing between discipline and indulgence.
It’s about finding the balance between both.
Because taking care of yourself…
also means allowing yourself to enjoy.
Aquí Me Quiero
We built a platform that turns self-love into a daily decision.
“Aquí Me Quiero” reframes Nutrisa as a space where you don’t have to choose between caring for yourself and treating yourself, you can do both.
A place where balance becomes tangible.
Film.
The Approach
The campaign came to life with the unmistakable personality of the Derbez brothers, bringing humor, relatability, and cultural connection to the message.
Through film, digital, retail, and music, the campaign celebrated those small everyday moments where people decide to prioritize themselves whether it’s through a healthy choice, a treat, or both.
The platform also showcased Nutrisa’s broader offering: from yogurt and snacks to supplements and personal care products, reinforcing the idea of integral well-being in one place.
Print.
Amplification
The platform was designed to scale.
Through consistent repetition of the core idea across seasonal launches and smaller campaigns, we built a system of master assets and content pieces from videos to tactical executions that stayed true to the essence of “Aquí Me Quiero”, while adapting to different moments and formats.
Each execution didn’t just communicate the idea.
It reinforced it.
Allowing the concept to grow, evolve, and stay top of mind over time.
