Andatti Conmigo
The Idea
This was not just an anniversary campaign.
It was a celebration of everything that made those 20 years possible: the people who grow the coffee, the hands that craft it, and the millions of Mexicans who have made it part of their everyday lives.
Andatti Conmigo was built around one simple truth: great brands do not grow alone, they grow with people.
Celebrating 20 years of a coffee that has walked alongside México.
The Approach
We turned the 20th anniversary into a story of pride and belonging, told through three pillars:
Mexican Pride
A tribute to a brand that is proudly 100% Mexican, made with beans from Veracruz, Chiapas, and Oaxaca, and deeply rooted in the everyday culture of the country.
Variety & Evolution
A celebration of how andatti has grown beyond a daily Americano into a broader, higher-quality offering, with gourmet bars, frappes, cold brews, flavored drinks, plant-based options, and more specialized preparations.
Celebration
A recognition of 20 years of consistency, closeness, and relevance.
Not just as a coffee brand, but as a brand that has become part of the daily rhythm of Mexico.
Film
Client: OXXO Agency: Rock the Agency General Creative Director: Mariana Romero
Creative Director: Jimena Flores Director: Fabio Lastrebner
The Impact
After two decades in market, andatti has become one of the most visible coffee brands in the country, selling 8 cups per second through OXXO’s nationwide footprint of more than 24,000 stores. Its scale, accessibility, and consistency have helped make it part of everyday life for millions of people across Mexico.
