When global fame meets an irresistible craving.
Each year, Sabritas reinvents its iconic platform by bringing in a new celebrity.
This time, it was Adam Levine proving that no matter how global you are, some cravings are universal.
Built around “¿Y tú qué harías por ellas?”, the campaign flips the spotlight:
it’s not about the celebrity, it’s about the chips.
Through a fun, unexpected story tailored to Adam’s persona, the campaign shows just how far anyone would go for Sabritas — even him.
Because when it comes to Sabritas, resistance isn’t really an option.
