ComputrabajoAhora es momento de cambiar
The Challenge
Most people think about changing jobs.
Few actually do it.
In a category driven by urgency, Computrabajo needed to connect with a younger audience and shift perception from a functional job board to a platform that empowers real life decisions.
The Insight
Change doesn’t start when things fall apart.
It starts in the small moments when something no longer feels right.
In fact, 71% of people in Mexico have considered changing jobs to grow professionally — yet most stay stuck in routine.
Print.
The Approach
Through a bold and visually striking system, the campaign captures the exact moment of decision:
A woman literally stepping out of her current reality leaving behind monotony and moving toward something new.
A simple but powerful metaphor for what the brand enables:
taking action.
The campaign lived across film, digital, social, and OOH, building a consistent message throughout the year and across major cities in Mexico.
Film.
Client: Computrabajo
Agency: Archer Troy
Creative Director: Mariana Romero
Creative VP: Carlos Oxte