Creativity evolving into strategy,

shaping brands with greater intention and impact

CREATIVE MARKETING LEAD

Independent - 2026

• Advise brands on marketing strategy, brand positioning and campaign development, acting as a strategic and creative partner.

• Help teams uncover insights and transform them into integrated ideas that connect with audiences and support growth.

• Develop content and communication platforms that align creative expression with marketing objectives.

• Facilitate collaboration between strategy, marketing and creative teams to ensure cohesive and effective execution.

• Bring an external perspective to unlock opportunities, refine ideas and elevate brand narratives.

GENERAL CREATIVE DIRECTOR

Rock the Agency - 2024-2026

• Led brand and marketing strategy for multiple clients, delivering integrated campaigns that improved brand visibility and engagement across key channels.

• Managed and developed a team of 50 creatives and strategists, enhancing collaboration and accelerating project delivery timelines.

• Launched 20 integrated campaigns annually, generating strong digital engagement and supporting client acquisition and retention.

• Contributed to 4 new business wins, leveraging strategic storytelling and insight-driven creative proposals.

• Strengthened client relationships, supporting account growth and repeat collaborations across multiple brands.

CREATIVE DIRECTOR

Rock the Agency - 2024

• Promoted to General Creative Director in recognition of leadership and strategic impact.

• Led integrated campaigns for OXXO (FEMSA), Mitsubishi Motors, Grupo Coppel, TCL and Grupo Nutrisa.

• Contributed to new business growth through strategic pitches and strong client partnerships.

• Developed multidisciplinary teams and improved creative and strategic output across projects.

• Connected creativity with marketing strategy to deliver business-driven brand solutions.

I’ve had the opportunity to work with a diverse range of brands, leading campaign launches, product strategies and integrated communication platforms across annual, seasonal and tactical initiatives. My experience spans ATL and BTL campaigns, social media strategy and content creation, where I focus on helping brands connect with audiences, strengthen relevance and bring new ideas to market with clarity and impact.

Throughout my career, I’ve collaborated with brands such as OXXO (FEMSA), Mitsubishi Motors, Grupo Nutrisa, Grupo Coppel, TCL, LEGO, Tupperware, Maruchan, Jeep, Harley-Davidson, PepsiCo, Bepanthen, Redoxon, Garnier, BMW, Canesten V, El Globo, Starbucks, Helados Nestlé and AXE, contributing to marketing initiatives that balance strategic thinking, creativity and cultural relevance.

I’m excited to keep expanding this journey, partnering with new brands, collaborating with diverse teams and continuing to build ideas that connect people, culture and business in meaningful ways.