Sabritas is a brand that always seeks to innovate and present its consumers new flavors. This year we decided to bring different flavors of the world to Mexico.

We created the campaign "El Sabor de comerte al mundo" and separated it into 2 stages: 

The first was to create a manifesto to live completely digitally and motivate our consumers to try more, to dare and not to settle for anything. It was filled with color, flavor and life.    

 

In the second stage we enforced this message with flights so they could actually get out there to these places and experience everything in the manifesto. It was important to do it in an aspirational, fun way that really highlights living.