Hello, my name is Mariana Romero & I have good eyes

General Creative Director

I’m a Creative General Director with over 12 years of experience leading multidisciplinary teams and shaping ideas into award-winning campaigns for brands like Garnier, Nestlé, BMW, Unilever, Mercedes-Benz, Jeep, Sabritas, Ruffles, Prime Video, Tecnológico de Monterrey, and Tequila Don Ramón. My background in art direction has given me a deep understanding of how to craft visual worlds from brand identities and digital ecosystems to cinematic storytelling for brands such as TCL, OXXO and Coppel.

I’m deeply passionate about everything visual — illustration, design, photography, and film — but even more about building teams that turn ideas into culture. As a leader, I believe in teaching, guiding, and empowering creatives to reach their highest potential, fostering collaboration, excellence, and authenticity in every project we touch.

DGC - Rock the Agency

DC - Rock the Agency

DC - Archer Troy

ACD - Archer Troy

Senior & ACD - Oveja Negra Mullen Lowe

Senior - BBDO

Trainee & Jr - Publicis

Trainee - DDB

Worked with